Our Team

  • At Dynamic Consultancy Solutions, our mission is to support, guide, and elevate the UK transport and logistics sector by delivering expert-led compliance, training, and operational consultancy.

    We are committed to helping operators, managers, and drivers understand and meet their legal obligations — not just to stay compliant, but to build safer, smarter, and more sustainable businesses. Our approach is hands-on, honest, and rooted in years of frontline and management experience across both the private sector and military service.

    We believe that compliance doesn’t have to be complicated, and training shouldn’t be a tick-box exercise. That’s why we focus on making legislation understandable, systems user-friendly, and training impactful — so your business isn’t just meeting standards but exceeding them.

    We’re here to simplify complexity, challenge poor practice, and support continuous improvement — giving our clients peace of mind, operational resilience, and the tools to grow with confidence.

    At our core, we exist to be more than just consultants — we aim to be trusted partners who work alongside our clients to raise standards, reduce risk, and drive meaningful progress in the transport industry.

  • With over 40 years of combined experience across military service, haulage, planning, compliance, and management, our directors have lived the challenges faced by operators, managers, and drivers alike. We’ve worked at every level — from frontline driving and shift management to leading compliance projects for national contracts.

    We founded Dynamic Consultancy Solutions to be the consultancy we always wished existed: approachable, experienced, and action-focused. Whether it’s navigating a DVSA audit, achieving FORS accreditation, or developing your team through CPC and Transport Manager training, we’re here to make the complex feel simple.

  • We’re not just consultants — we’re industry professionals who’ve been where you are. We understand the pressures, the risks, and the standards you’re expected to meet. That’s why our clients trust us to deliver honest advice, reliable support, and measurable results.

    When you work with Dynamic Consultancy Solutions, you gain more than a service — you gain a long-term partner who’s invested in your success.

Jay Riddler

Founder and Managing Director

with more than two decades in logistics and transport operations. He advises operators on regulatory compliance, develops robust procedures for fleet management and defect control, and supports clients through audits and official scrutiny, including Public Enquiries and Preliminary Hearings. Jay also delivers accredited training, including Driver CPC, Transport Manager CPC, and wellbeing focused courses such as First Aid and Mental Health training. His approach is practical and outcomes driven, helping businesses embed clear, workable systems that stand up to scrutiny and improve day to day performance.

Jamie Clifford

Founder and Operations Director

His transport career began in the British Army, which shaped his focus on discipline, safety and clear standards. He has since held senior roles across the logistics sector, including transport compliance, fleet coordination, investigations, and health and safety leadership. Jamie is a qualified Transport Manager and an experienced trainer, delivering professional development and compliance programmes designed to improve capability on the ground. He is known for a direct, supportive style that translates legislation into workable practice and helps organisations operate safely, efficiently and compliantly.

Lisa Averkiou

Sales Executive

She has extensive experience in customer service, administration and project delivery, including senior change management support roles and the coordination of complex roll outs in an international environment. Lisa is valued for clear communication, attention to detail and the ability to build confident client relationships. She supports enquiries from first contact through to booking and delivery, ensuring clients receive the right advice, the right training and a smooth end to end experience.

Independent photographer and creative consultant based in Cambridgeshire, travelling as needed for client work. She supports Dynamic Consultancy Solutions with professional photography, brand development and graphic design, helping ensure the business is presented consistently across the website, social media and promotional materials. Alongside brand imagery and event coverage, Sophy provides corporate services such as headshots and visual content suitable for staff profiles, presentations and press releases. Her approach combines creative direction with practical delivery, producing clear, high quality visuals that strengthen recognition and support marketing objectives.

Find out more at Sophy Sones Photography

Independent Photographer and Media Consultant

Sophy Sones

Natasha Butler

HR Consultant

Natasha is an HR Consultant at HR PPL, based in Spalding, South Lincolnshire, with more than 15 years of hands-on HR experience across a wide range of sectors, including transport and logistics. HR PPL specialises in straightforward, practical HR support for small businesses, focusing on compliance, confidence and strong foundations without unnecessary jargon. Natasha supports Dynamic Consultancy Solutions as a trusted HR partner, helping ensure people processes remain clear, compliant and fit for purpose as the business grows.

Find out more at HRppl

Our Fur Team

Chuck

Head of Site Security and Snack Compliance

Chuck takes office security seriously, conducting regular patrols and providing an enthusiastic welcome to approved visitors. He is also responsible for snack compliance, ensuring all treats are correctly logged, fairly shared and delivered on time. Chuck is known for raising morale, reducing stress levels and reminding the team to take regular breaks.

Client Relations and Calmness Coordinator

Willow

Willow is the office’s calm presence, offering gentle encouragement and expert companionship during busy days. She supports client relations by greeting visitors with professionalism and warmth, and she leads the wellbeing programme through scheduled cuddle breaks. Willow’s steady approach keeps the office atmosphere relaxed, focused and friendly.

Phoenix

Chief Motivation Officer

Phoenix ensures the team stays alert and engaged, particularly during long admin sessions. With an impressive ability to detect dips in energy, Phoenix initiates timely movement breaks and encourages fresh air as required. Phoenix is also responsible for morale boosting zoomies and maintaining a positive, can do office culture.

Spice provides rapid response communications, especially when the doorbell rings or a parcel arrives. She is known for passionate reporting, strong opinions on office activity and a firm commitment to being involved in everything. Spice brings character, humour and a lively edge to the working day.

Head of Drama and Doorbell Response

Spice

Maui

Head of Comfort and Break Enforcement

Maui maintains office wellbeing by ensuring breaks are taken properly and regularly. With a talent for finding the comfiest spot in any room, Maui sets the standard for work life balance and encourages the team to reset when workloads get heavy. Maui is also responsible for post lunch recovery sessions and end of day wind down duties.